H&M "Looop" Will Transform Old Clothes Into New Ones in Front of You

H&M continues its sustainability efforts with a new recycling system called "Looop" -- a machine that has landed in one of its Drottninggatan stores in Stockholm today with the aim to turn old clothes into new ones."Looop" transforms your old garments into new fashion pieces in the most eco-friendly ways possible. First, it cleans and shreds pieces into its base fibers before spinning these into new yarn. In some circumstances, sustainably sourced virgin materials will need to be added to help b...